Reading: A Magazine Bets on Readers Playing Tag
Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest...
View ArticleReading: 5 Reasons Why Brand Marketers Should Use Search Retargeting
Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. Roughly 98% of visitors to your website will leave without converting....
View ArticleReading: 5 Ways to Measure Social Media
Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged...
View ArticleReading: How Does Google Work? A Fantastic Google Infographic
Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank...
View ArticleReading: 5 Reputation Management Lessons from Prince, Dell and Beyond
As much as it pains me to see anything critical written about The Purple One, Geoff Livingston is absolutely right to use Prince as an example of reputation management backfiring in this excerpt from...
View ArticleReading: The Growth of Social Media: An Infographic
Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their...
View ArticleReading: MediaPost Publications 4 Reasons To Watch Tumblr
Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves...
View ArticleReading: 3 Important Ecommerce Trends To Watch
Like Mark McGwire’s head, ecommerce is big and getting bigger: eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this...
View ArticleReading: The New Facebook – 3 Major Implications
Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8...
View ArticleReading: Mobile website optimization now factors into mobile search ads quality
Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing...
View Article