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Reading: A Magazine Bets on Readers Playing Tag

Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest...

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Reading: 5 Reasons Why Brand Marketers Should Use Search Retargeting

Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. Roughly 98% of visitors to your website will leave without converting....

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Reading: 5 Ways to Measure Social Media

Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged...

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Reading: How Does Google Work? A Fantastic Google Infographic

Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank...

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Reading: 5 Reputation Management Lessons from Prince, Dell and Beyond

As much as it pains me to see anything critical written about The Purple One, Geoff Livingston is absolutely right to use Prince as an example of reputation management backfiring in this excerpt from...

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Reading: The Growth of Social Media: An Infographic

Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their...

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Reading: MediaPost Publications 4 Reasons To Watch Tumblr

Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves...

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Reading: 3 Important Ecommerce Trends To Watch

Like Mark McGwire’s head, ecommerce is big and getting bigger: eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this...

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Reading: The New Facebook – 3 Major Implications

Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8...

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Reading: Mobile website optimization now factors into mobile search ads quality

Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing...

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